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SINERGI: Jurnal Ilmiah Ilmu Manajemen

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Published by Universitas Dr. Soetomo Surabaya

ISSN : 20874987 EISSN : 25490419 DOI : https://doi.org/10.25139/sng.v12i2.5705

Core Subject : Economy,

Economics, Econometrics & Finance

SINERGI : Jurnal Ilmiah Ilmu Manajemen invites scholars, researchers, and students to contribute the result of their studies and researches in management human resources and marketing field, strengthen science knowledge exchange with other institutions.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 12 Documents

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Search results for , issue "Vol. 9 No. 1 (2019)" : 12 Documents clear

COMMUNITY INVOLVEMENT FOR SURABAYA’S PUBLIC TRANSPORT MANAGEMENT
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This paper will examine the correlation between theories and researches on community involvement with the planning for Surabaya’s public transport network. This departs from the idea of including affected community to join in the planning and designing process and one of the decision maker, rather than just a passive consumer, using researches related to participatory development on urban design practices. This paper will start from the idea of engaging communities in urban planning and development process to create a more resilient community and look for its examples in the city of Surabaya, Indonesia. Afterwards, this paper will observe the importance of effective and efficient transport management and the conditions of Surabaya's recent transit network and the efforts to improve it by implementing reports on rail-based transport. These two aspects, community involvement and provision of new public transport system then merged. The expected results are that the development of urban areas should be taking into account its surrounding neighbourhood, district, or corridor. In the end, this paper will generally recommend what steps should be taken, either for the transport management or the community involvement effort.

ROLE MODEL AND CAREER PROFILE FOR CAREER DEVELOPMENT OF THE POORIN PHILIPPINE
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Reduction of the poverty is one of the SDGs and one of the major issues in the developing countries where the poor accounts for larger part of the population. Despite long-term and energetic effort of supporting institution (SI) including NGOs, most of the middleclass poor who occupy the major part of the poor are still staying in poverty. For the fundamental solution, the individual efforts of self-reliant and endogenous development for their independence are indispensable, by those marginalized people themselves who cannot access enough supports of SI.For those who need to become independent, they need to recognize who they are, where they are from (past history) and where they would like to go (goal of their life). However, for their self-independent, motivation for independent and self-development of their own career seem to be useful. Such motivation and career development have close relationship with maturity and self-determination, self-efficacy and personal-causation of the said person, and kind of motivation. Namely, person who has high maturity has high self-determination, hi self-efficacy, hi-personal-causation, and intrinsic motivations are effective, and who has low maturity has low self-determination, low self-efficacy, low personal-causation and extrinsic motivations are effective.In this paper, we proposed a method of ‘role model’ and ‘career profile’ for self-independence through the literature reviews and discussions. Firstly, we present macro vs micro approach of solving poverty issue, then focus on micro approach –we review about motivation, time-perspectives,and career development. Secondly, on role models, we discuss about its definition and functions, role models and mentor, four types of role models. Thirdly, on career profile, we discuss about its definition and functions, self-analysis, structure and elements, life history analysis, and goal setting and roadmap. Finally, we show result of our preliminary questionnaire and discuss about problems and future issues.

MODEL OF UMKM CENTRE MANAGEMENT TO IMPROVE THE EFFECTIVENESS OF BUSINESS ACTORS IN THE COASTAL AREAS IN EAST JAVA
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this study is to depict the effectiveness of UMKM Center Management Model in coastal areas in East Java. It is eventually hoped that the model can be applied by UMKM players and other parties involved in the development of UMKM centers to improve the effectiveness of management application. This management model is related to human resource management, production management, marketing management, financial management, and business legality. The measurement uses a Likert scale based on the results of the scores to determine whether or not the UMKM center management model is effective. This study is a descriptive one by combining quantitative methods. The sample technique used is purposive sampling. This study uses a survey method that aims to obtain information about the number of respondents who are considered to represent a particular population. Two main types of data collection techniques are employed: questionnaires and interviews.

PRODUCT PACKAGING ANALYSIS USING VIEW MODEL ON CONSUMER PURCHASING DECISION OF FRUIT FLAVORED DRINKS PRODUCT IN SURABAYA
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Packaging is one way to promote a product, attracting consumers to buy a product. In order for the packaging to perform its functions properly, the model VIEW proposed by Terence A. VIEW here includes Visibility, Information, Emotional Appeal and Workability variables.The purpose of this research is first to analyze the influence of Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) on consumer purchasing decision (Y) of Fruit Flavored Drinks product in SurabayaData obtained from 100 respondents who were sampled by filling questionnaire. Based on the analysis of multiple regretion known that the independent variables have a direct positive influence with the dependent variable. Furthermore the result of data analysis obtained value R2 equal to 0,71. This can be interpreted that 71% of variables dependent variables are influenced by independent variables. While the rest (29%) is influenced by other variables outside the model.Hypothesis test results both partial and simultaneous shows the analysis results that VIEW model consisting of variables Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) have a significant influence both partially and simultaneously on consumer purchasing decision (Y) of Fruit Flavored Drinks product in Surabaya. Keywords: Product packaging VIEW Model, purchase decision.

BUYING BEHAVIOUR PATTERN ON ONLINE CONSUMER
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

ABSTRACT Since the beginning of the Internet, individiuals have shown interest to the Internet. According to Internet World Stats' statistics (2012) today more than two billion people linked to the Internet. This number shows that 30 percent of the world population use the Internet. Consequently, the Internet can be used for the competitive advantage by organisations and actually it is a powerful source to use (Hamill, 1997; 300).Customer behaviours are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviours. These differences are seen more specific when it is considered between two different consumer groups from different countriesThis paper using online questioner, since the research was an online consumer behaviour study, online data collection methods were preferred. The link of the questionnaire has been sent online. 184 were responded and within the responded questionnaires 169 were usable for analysis (six incomplete responses have been eliminated). The sample consisted of individuals that live urban area which is Jakarta and Surabaya and rural cities which is Klaten and Madiun.The result of this study would contribute marketers who want to penetrate the market in 4 cities who is already present in the market and wants to maintain the loyalty of their customers. It can also be a part of the study on international consumer behaviour toward online shopping.

THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market.

MODEL OF UMKM CENTRE MANAGEMENT TO IMPROVE THE EFFECTIVENESS OF BUSINESS ACTORS IN THE COASTAL AREAS IN EAST JAVA Handini, Sri; Sukesi, Sukesi
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this study is to depict the effectiveness of UMKM Center Management Model in coastal areas in East Java. It is eventually hoped that the model can be applied by UMKM players and other parties involved in the development of UMKM centers to improve the effectiveness Â ofÂ management Â application. Â This Â management Â model Â is Â related Â to Â human resource management, production management, marketing management, financial management, and business legality. The measurement uses a Likert scale based on the results of the scores to determine whether or not the UMKM center management model is effective. This study is a descriptive one by combining quantitative methods. The sample technique used is purposive sampling. This study uses a survey method that aims to obtain information about the number of respondents who are considered to represent a particular population. Two main types of data collection techniques are employed: questionnaires and interviews.

PRODUCT PACKAGING ANALYSIS USING VIEW MODEL ON CONSUMER PURCHASING DECISION OF FRUIT FLAVORED DRINKS PRODUCT IN SURABAYA Firmansyah, Muhammad Anang; Fatihudin, Didin
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Packaging is one way to promote a product, attracting consumers to buy a product. In order for the packaging to perform its functions properly, the model VIEW proposed by Terence A. VIEW here includes Visibility, Information, Emotional Appeal and Workability variables.The purpose of this research is first to analyze the influence of Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) on consumer purchasing decision (Y) of Fruit Flavored Drinks product in SurabayaData obtained from 100 respondents who were sampled by filling questionnaire. Based on the analysis of multiple regretion known that the independent variables have a direct positive influence with the dependent variable. Furthermore the result of data analysis obtained value R2 equal to 0,71. This can be interpreted that 71% of variables dependent variables are influenced by independent variables. While the rest (29%) is influenced by other variables outside the model.Hypothesis test results both partial and simultaneous shows the analysis results that VIEW model consisting of variables Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) have a significant influence both partially and simultaneously on consumer purchasing decision (Y) of Fruit Flavored Drinks product in Surabaya.Â Keywords: Product packaging VIEW Model, purchase decision.

BUYING BEHAVIOUR PATTERN ON ONLINE CONSUMER mahjudin, mahjudin
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Â ABSTRACTÂ Since the beginning of the Internet, individiuals have shown interest to the Internet. According to Internet World Stats' statistics (2012) today more than two billion people linked to the Internet. This number shows that 30 percent of the world population use the Internet. Consequently, the Internet can be used for the competitive advantage by organisations and actually it is a powerful source to use (Hamill, 1997; 300).Customer behaviours are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviours. These differences are seen more specific when it is considered between two different consumer groups from different countriesThis paper using online questioner, since the research was an online consumer behaviour study, online data collection methods were preferred. The link of the questionnaire has been sent online. 184 were responded and within the responded questionnaires 169 were usable for analysis (six incomplete responses have been eliminated). The sample consisted of individuals that Â live urban area which is Jakarta and Surabaya and rural cities which is Klaten and Madiun.The result of this study would contribute marketers who want to penetrate the market in 4 cities who is already present in the market and wants to maintain the loyalty of their customers. It can also be a part of the study on international consumer behaviour toward online shopping.Â

COMMUNITY INVOLVEMENT FOR SURABAYAâ€™S PUBLIC TRANSPORT MANAGEMENT Primatama, Mega
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This paper will examine the correlation between theories and researches on community involvement with the planning for Surabayaâ€™s public transport network. This departs from the idea of including affected community to join in the planning and designing process and one of the decision maker, rather than just a passive consumer, using researches related to participatory development on urban design practices. This paper will start from the idea of engaging communities in urban planning and development process to create a more resilient community and look for its examples in the city of Surabaya, Indonesia. Afterwards, this paper will observe the importance of effective and efficient transport management and the conditions of Surabaya's recent transit network and the efforts to improve it by implementing reports on rail-based transport. These two aspects, community involvement and provision of new public transport system then merged. The expected results are that the development of urban areas should be taking into account its surrounding neighbourhood, district, or corridor. In the end, this paper will generally recommend what steps should be taken, either for the transport management or the community involvement effort.

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Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sasetyo Aryono

Contact Email setyosinergi002@gmail.com

Phone +6281392001063

Journal Mail Official setyosinergi002@gmail.com

Editorial Address Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sasetyo Aryono

Contact Email
setyosinergi002@gmail.com

Phone
+6281392001063

Journal Mail Official
setyosinergi002@gmail.com

Editorial Address
Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

Location
Kota surabaya,

Jawa timur

INDONESIA